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Our Story

Melanie Cruickshank isn’t a famous actress, model or Hollywood makeup artist-turned-entrepreneur. She’s a real girl based in Toronto, Ontario, whose kitchen-made cosmetics, da lish, took off like a runaway beauty train shortly after she began cooking up lipglosses and multi-purpose tints for friends in 2006. “I wanted to know what the ingredients were in my makeup and where they came from,” recalls Melanie. Chalk it up to growing up on a farm, where everything her family ate came from their own backyard. “Then I started getting so many compliments on the way my makeup looked and how it was applied. Women wanted what I had on.” Gifting turned into a steady stream of orders, until the business finally outgrew her kitchen. Today, everything is still made in Canada, manufactured with Melanie’s core values in mind: anti-oxidant rich, simply pretty makeup produced with as many locally sourced, natural ingredients as possible— without the use of phthalates, parabens, petrochemicals, GMO’s, gluten or sulfates. Plus, you can see exactly how natural the product really is, because the percentages are posted right on the box. You’ll never have to worry that what you’re buying may only be 10% natural, which can be the case with other brands.

da lish makeup is full of antioxidants so your skin benefits from its use over time. Shea butter, rich in fatty acids, soothes and helps repair scars, while safflower oil softens texture. Sunflower seed oil, ripe with vitamins A, D and E, helps neutralize free radicals in the air that damage skin cells, causing premature wrinkles to form. Rosemary leaf extract contains vitamins B1, B13 and C—a powerful cocktail to help skin cells regenerate on their own.

But the real proof is in the pretty. da lish is uncomplicated beauty essentials designed for every woman’s morning routine. Eye shadow metallics that are as neutral and wearable as they are flattering. Multi-tint pots that lavish cheeks and lips in fresh, super-natural colour. Matte, bright lipsticks that perk up your mood and your mouth. Foundations that help perfect and even out your complexion without the makeup mask. Because with da lish, there really is nothing to hide.

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