How Often Should You Wash Your Face After 40? (And The Right Way To Do It)

Let’s clear something up:

More washing ≠ better skin.

In fact, over-cleansing is one of the biggest mistakes I see — especially as skin changes over time.

How Often Should You Wash Your Face?

Twice a day is enough.

Morning:

  • refresh + prep skin

Evening:

  • remove makeup + cleanse

Anything more can strip the skin.

Why This Matters More After 40

As we age, skin becomes:

  • drier

  • more sensitive

  • more reactive

Over-cleansing can lead to:

❌ dullness
❌ dryness
❌ makeup sitting poorly

The Right Way To Wash Your Face

✔ Use lukewarm water
✔ Be gentle (no aggressive scrubbing)
✔ Pat dry — don’t rub

Simple, but it makes a difference.

Founder Tip

Your skincare directly affects how your makeup looks.

If your skin is stripped or dry:

→ foundation looks cakey
→ texture is more visible

The da lish Approach

Healthy skin = better makeup.

Always.

After cleansing, focus on:

Hydra 7 → hydration boost (KEY product here)
Foundation → applies smoother on hydrated skin
Tinted Lip Balms → add life back into the face
Non-sticky lip gloss → effortless finish

Final Thoughts...

Great makeup starts with great skin.

And most of the time… less is more.

Comment below if you found this helpful!

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Welcome! We’re so excited to kick off our weekly posts to share our clean beauty journey and connect with other like-minded individuals. We’re only going to share the good kind of gossip, of course ;)