Hi & welcome to my personal story! My name is Melanie Cruickshank and I have a true passion for everything clean beauty aka the Queen of Clean Beauty if you will. I grew up on a small farm just outside of Courtice, Ontario, Canada and knew from a young age that I was a city girl at heart. I could not wait to live in the big city - which I do now in Toronto. I was born to wear lipstick & heels as my Mother Rosemary would say.
Like so many people, I struggled with horrible acne, low self-confidence, I was very heavy weight wise and had a learning disability. I was pure gold for being bullied at school and tormented on a daily basis. I felt like I wanted to disappear and had no control over what was going on in my life.
I had a class mate tell me in the girls bathroom that my face was disgusting and could I go and wear foundation. I was not familiar with foundation and as soon as I got home begged my Mother to take me to the local BiWay to purchase some. It was LIFE CHANGING! It seemed like pure magic and I was in disbelief. How come it had taken me this long to figure this out??? I was never without my pressed powder or liquid foundation my entire high school, college, early working life again. It gave me confidence and most importantly control. Makeup literally changed my life.
When I had the opportunity to go back to school, I put both my right hand person - My Mother Rosemary and I through natural/organic cosmetic chemistry making school and we did this on nights & weekends. I wanted to recreate my cult favourite products and feel good about what I was putting in & on my body.
I eventually decided to take a BIG leap and leave my cushy advertising job and focus on da lish full time. I'm determined to make a change in the clean beauty world, help people feel their absolute best and give that boost of confidence with products you can feel good about using.
Production began in my kitchen, hand filling product with syringes, one by one, and I had my first event in the basement of the Drake Hotel in Toronto, ON - everyone thought I had lost my marbles by leaving my full time job to sell my own homemade cosmetics in the basements of the Drake. I was 10 years a head of my time when I first started out. Clean beauty at that time was non existent and a hard sell/very granola looking. I wanted to change that and create a new category.
Create clean luxurious beauty products that you use everyday and feel good about using, are easy to apply, feel amazing on, long lasting, chic, sustainably sourced, killer shades to choose from, not putting terrible chemicals into your body. We're all too pretty to poison!
Be kind to yourself. Be kind to the earth by choosing sustainability. Be kind face to face. Each day we meet people who may be facing hard situations; a little bit of kindness goes a long way. Smile at strangers with that freshly applied lipstick and share some positive energy to change their day.
We are all worthy of good things!