MASCARA - SOFT BLACK
12When I set out to make a mascara it HAD to be FABULOUS! None of the junk that you find and I mean there can be some crazy stuff hidden in there. Not here. Nope.
The texture is what you would expect of mascara's. The wand is thick so that you can build volume and the tip is narrow so great for getting the individual lashes.
This mascara doesn't flake, smudge or cake. It can be layered without clumping. Once you open this mascara you'll notice that after a week it get's thicker. This isn't water proof as that would require some gross ingredients that I refuse to use BUT you can have a moment with it. Not an ugly Kim K cry but a moment.
CanadaI liked it I purchased it because I read that it gave a natural look to lashes and that was correct. I don’t have lots of lashes and I hate most mascara because I would rather realistically enhance what I have instead of pile on a bunch of garbage to try and be fake. That to me looks desperate. So this mascara delivers a nice enhancement, it’s not too thick and heavy so it doesn’t weigh your lashes down. It is easy to take off and provides a nice enhancement that you can build as much as you like as it did not clump at all. I will absolutely purchase it again. Very reasonable price point and great customer service. I discovered because of Covid and isolating as I always shop local , but this company is stil Canadian, and non corporate so it still satisfies my value requirements.
United StatesThis is my favorite mascara & even though it was out of stock, Melanie e-mailed me and asked me if I wanted to order something else. When I siad I would prefer to wait until it was back in stock, she e-mailed me as soon as it did! Amazing Customer Service!
CanadaLove Love Love!!! A few times with the wand and I had really long separated lashes.
CanadaThis mascara is a gentle product that gives you a light coverage for a more natural looking eye. Layering is easy to put on and to remove. I like knowing it is an organic and vegan mascara considering we are using it close to the eyes. I have used this mascara for several years.
CanadaGreat mascara. Not going to give you the massive, fluffy lashes of an upscale brand that doesn't care about ingredients, but this did a fantastic job of darkening, lengthening and thickening. Actually looks natural on, like maybe your lashes are just that fabulous. I find it a tiny bit finicky to apply without lashes sticking together, but it stays workable for several seconds after you pull the wand out, so you have time to perfect it. I'm very enthusiastic about the recyclable packaging as this is one my big complaints with mascara. Also, easily survives a rainy or sweaty day without budging.
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CanadaI liked it I purchased it because I read that it gave a natural look to lashes and that was correct. I don’t have lots of lashes and I hate most mascara because I would rather realistically enhance what I have instead of pile on a bunch of garbage to try and be fake. That to me looks desperate. So this mascara delivers a nice enhancement, it’s not too thick and heavy so it doesn’t weigh your lashes down. It is easy to take off and provides a nice enhancement that you can build as much as you like as it did not clump at all. I will absolutely purchase it again. Very reasonable price point and great customer service. I discovered because of Covid and isolating as I always shop local , but this company is stil Canadian, and non corporate so it still satisfies my value requirements.
United StatesThis is my favorite mascara & even though it was out of stock, Melanie e-mailed me and asked me if I wanted to order something else. When I siad I would prefer to wait until it was back in stock, she e-mailed me as soon as it did! Amazing Customer Service!
CanadaLove Love Love!!! A few times with the wand and I had really long separated lashes.
CanadaThis mascara is a gentle product that gives you a light coverage for a more natural looking eye. Layering is easy to put on and to remove. I like knowing it is an organic and vegan mascara considering we are using it close to the eyes. I have used this mascara for several years.
CanadaGreat mascara. Not going to give you the massive, fluffy lashes of an upscale brand that doesn't care about ingredients, but this did a fantastic job of darkening, lengthening and thickening. Actually looks natural on, like maybe your lashes are just that fabulous. I find it a tiny bit finicky to apply without lashes sticking together, but it stays workable for several seconds after you pull the wand out, so you have time to perfect it. I'm very enthusiastic about the recyclable packaging as this is one my big complaints with mascara. Also, easily survives a rainy or sweaty day without budging.